A presentation is a great way to reach out and connect with employees. But before you get started, you might want to consider the best way to engage with them using slide decks. Here are some steps to help you produce a strong presentation with which employees can connect.
1. Content: Prepare Your Information
Before you start to create your slide deck and call an employee meeting, organize your thoughts in an outline. Think about the main message you want to convey and how you are going to transition from one topic to the next. Realize that your employee audience will come into the presentation with certain pre-conceived notions regarding what they’re about to hear. Work to surprise them a little to capture their attention right away. For example, present relevant statistics or current events that they may not have seen or heard before. Be sure to end your presentation with reinforcement of your main takeaway. Once you have planned your text, you can then get on with the layout and creating the slides.
2. Aesthetics: The Layout
To produce eye-catching content, it has to look right, so consider the most apt typography, imagery and colors that will complement your text. Words are often more powerful when there are fewer of them, so aim to deliver your message in a nutshell. Succinct sentences are more likely to stick in people’s minds when they are watching a visual presentation, but do verbally expand on key points so that they are well-informed. In addition, use images and photos to capture your audience’s imagination and keep them engaged.
3. Approach: Connect With Employees
Use your presentation as an opportunity to engage with employees by listening and responding to their opinions and concerns, to address the important topics while creating a collaborative environment. If you show your employees that management is approachable and understands, you can help build rapport and improve employee satisfaction. Remember that a captive audience meeting differs from a marketing presentation – work to have an open and transparent discussion with your audience.
4. Delicate Subjects
If you are addressing union organizing in your presentation, be sure to stick to the FOE rule. This involves sharing facts, opinions and experiences only to express views relating to union practices. So, if you want to discuss authorization cards, for instance, you could state current membership facts and your opinion on why the union is trying to organize workers, then suggest better (and less expensive) ways for employees to manage their concerns.
5. Other Considerations
A great way to reinforce the content of your presentation is to provide handouts so that team members will have something to take away with them and keep for future reference.
Strategically planning an employee presentation will allow you to cover important topics that matter to both employers and employees alike. Paying attention to the content, aesthetics and approach of that presentation will ensure your message is heard and retained.